META Group has found that only about 10 percent of organizations have done any sort
of ROI analysis for customer relationship management (CRM) systems. As the economy
tightens, executives are moving from a "leap of faith" implementation of
relational systems to a requirement for an ROI justification beyond merely staying up with
competition.CRM
ROI validity white paper
CooperComm helps organizations build
ROI models for relational system investments. We utilize proprietary tools and concepts to
create a totally custom model that is realistic and reliable. This can be a stand-alone
project, or included as part of our Assessment
services.
Technology ROI projects have included:
Transition Costing Model (TCM) ... Researched and built a
general purpose technology costing methodology to replace total cost of ownership (TCO).
Applied this to end-user computing costs. (PCWeek, June 25, 1997, pg. 25)
Lifecycle costing model for Fujitsu PC ... Created a lifecycle ownership model for mobile
computing.
Ownership cost model for Macintosh vs. PC for Apple Computer ... Researched, analyzed
technology, and created templates for comparing Apple computing technology to competition.
Removable mass storage justification and competitive models for Iomega ... Leveraged
analyst research data to create a justification model and online template for the ROI of
removable storage. Benchmarked competitive drives and built a competitive analysis
template to compare lifecycle costs vs. other vendor products.
Network attached storage (NAS) analysis for Iomega ... currently building an NAS model for
new product.
