Analysts estimate that the majority of CRM implementation are
failures:
50% to 70% of CRM projects fail (Gartner, eWeek, and
others).
IT projects costing less than $750,000 succeed less than 55%
of the time, 18% of those costing in the
one to two million dollar
range are successful (Standish Group).
32% of sales technology projects result in little or no use made
of the technology 12 months after deployment
(InfoWorld).
Only 10% of organizations have any ROI measures in place for CRM
(META Group).
The reasons are many ... no comprehensive relationship
management plan in place, over-dependence upon vendor promises, end-user rejection of the
system after not being involved in its design, over-complication by the consultants, lack
of ROI analysis/no measures in place, dumping everything on IT, skipping typical IT system
implementation steps such as pilots and phased roll-outs, etc.
It's the change management operational and cultural issues
that are dooming relationship management projects.
CooperComm utilizes leadership and decision team training,
RM assessment, RM architecture, ROI study, integrated relational enterprise planning, and
end-user training processes to drive projects to a successful conclusion. We can also act
as a systems integrator for implementation consulting and services.
