Everyone, tired of pushy salespeople (and tired of being a pushy salesperson), is
eager to learn how sales should be conducted today. (This is reinforced by the growing
popularity of selling approaches such as “no hassle” automobile dealerships and
direct buying with mail order or over the Internet.)No
Push Selling addresses face-to-face sales in an way that generates repeat orders from the
same customer. It is applicable for sales and marketing executives, sales managers, sales
supervisors and salespeople in a variety of industries and situations.
No Push Selling prospects
According to 1996 U.S. Department of Labor statistics, the
market sizes of several sales vocations that benefit from No Push Selling are:
Occupation
Manufacturing/Wholesale Sales
Service Sales
Insurance Agents & Brokers
Real Estate Agents & Brokers
Securities Sales
|
#
Employed
1,613,000
488,000
415,000
397,000
200,000 |
In addition, there are almost 40,000 auto dealerships
nationwide, which contribute another 400,000 salespeople and managers to those who need No
Push skills.
Secondary interest vocations which can be involved in
repeat marketing and sales include:
Occupation
Marketing/Advertising/PR Mgrs.
Purchasing/Buyers
Engineers
Architects
|
#
Employed
432,000
624,000
1,354,000
96,000 |
Another important segment which spends significant amounts
developing its salespeople is network marketing. It is estimated that over 250,000
individuals may be participating in networked marketing organizations such as Amway, Mary
Kay, Shaklee, and so on. The management of these organizations is always looking for
resources to help its sales force develop skills and to reduce the high turnover of its
“downline.”
There are a number of sales related publications that help
indicate the size of various industries needing No Push Selling:
Magazine
Today’s Realtor
Reseller Management
Sales & Marketing Management
Sales & Mktg Strategies & News
|
Circulation
726,000
85,000
68,500
62,000 |
And there are also several large sales-related
associations:
Association
National Association of Realtors
Natl Council of Salesmen’s Orgs
American Marketing Association
Sales & Marketing Executives Intl
|
Membership
726,000
60,000
53,000
10,000 |
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