marketing consulting

analysis • messaging • marketing materials • consulting

Research ... provide customer and product research
        to better understand buying requirements.
Strategy development ... help organizations identify
        and improve their marketing and sales strategies.
Analysis ... perform product and competitive analyses
        to compete more effectively.
Benchmarking ... perform product and competitive testing
Messaging ... create messaging content to highlight
        the value proposition with competitive differentiators.

Tools/materials ... create high-impact sales messaging,
        marketing materials, selling tools and collateral.
Financial modeling ... develop TCO, ROI, and Transition
        Costing product models.
Programs ... create marketing programs that maximize
         sales through internal and external channels.
Training ... specifically tailored sales skills development
         to increase results.
Communications ... assist with customer executive
         briefings and presentations.

Surveying enterprise customer needs and buying rationale.
Competitive benchmarking and analyses of removable drives.
Assisting with messaging development.
Building Total Cost models and justification templates.
Creation of vertical market sales sheets, papers and presentations.

Conducted, scoring and reporting staff and wholesaler surveys.
Provided a complete Sales Department Competency Modeling and Reporting
        personnel development system.
Helped to create a TQM-based change management consulting and training
        series for wholesalers and field sales.
Taught over 250 training seminars on a variety of sales, customer service,
         quality and leadership topics.
Create course and seminar materials for sales and wholesalers.
Develop CBT/WBT courses for wholesalers and retail customers.
Speaking on sales, leadership and productivity issues at meetings.

Spoke on technology and industry issues to sales staff, resellers, customers,
        and at executive briefings.
Developed a new model for costing end-user computing to replace TCO ...
        a Transition Costing Model.
Analyzed sales effectiveness for the Office of the President.
Provided sales and sales management training to resellers and VARs.
Provided competitive analyses and messaging recommendations.
Spoke on sales, leadership and productivity issues at meetings.

Spoke on communications at national recognition events.
Spoke on nonverbal communications at Sales School.
Provided front-line and middle manager training on topics of communications,           productivity and management tasks such as personnel development,
         appraisals and coaching.

Updated CooperComm Lease Analyzer and Total Cost models for Fujitsu PC.
Worked with the lifecycle cost vendor to adapt CooperComm tools.
Conducted sales training on costing and the use of CooperComm
         analysis tools.