Multi-FormŽ tendencies
using TIPC styles
speech • seminar • white paper • questionnaire instrument

Benefits

• Learn how to analyze others using an advanced four-type personality model.

• Remove the bias of similar tools, and rate yourself and others on a continuum for each characteristic.

• Learn how to adapt your behavior to be more effective with people of each personality type.


Four-type personality models are very popular for use in understanding others and in improving communications between individuals. Many current tools contain a built-in bias towards one style or the other in a work environment. The Multi-FormŽ Tendencies Questionnaire uses a continuum-based approach that allows each style to be reliably identified for a wide range of business activities.

Contact CooperComm for a sample of the Multi-FormŽ Tendencies Questionnaire and the associated Leader Guide.

introduction

The Multi-FormŽ Tendencies Questionnaire (MTQ) is designed to take a “quick pulse” of your behavioral strengths as you function within three work-related areas – people interaction, project or task completion, and decision-making. Our research showed that the profile of choice in the field of industrial psychology and human relations is based on some form of four temperament theory. Other models exist which have been adapted to the world of work. We have found that the results stand up in the real world and are consistent with others analyzing interpersonal behavior.

The TIPC questionnaire is a tool for measuring your usual behavioral tendencies in three work-related situations. What is your prevailing tendency when dealing with:

    1. People interaction
    2. Project (task) completion
    3. Decision-making
       
1. People interaction: People can use their best and most comfortable communication behavioral style to strengthen their position in any situation.

2. Project (task) completion: Knowledge your own behavioral style can give insight into how you respond to assignment of tasks and projects

3. Decision-making: Decisions impact strategic-planning and corporate goals. Decision support tools (1 Journal of Systems Management, Vol 35, No 6), such as information gathering and comprehensive analysis, are used to support a leader’s or team’s decision-making. Typically, teams are organized to represent the different departmental positions, for example, sales, marketing, design, research, administrative. Yet, behavioral differences in arriving at a decision may be overlooked.

Definition of each category:

Transform – to change for the better or make an improvement.

Inform – to inspire and motivate and involve.

Perform – the skill or care in completing something by established procedures.

Conform – comply or do what is proper; to act in accord or agreement; sometimes the result of accommodation to established standards; act in accordance with a command, request, rule or wish
.

MTQ instrument

The Multi-FormŽ Tendencies Questionnaire is based on classic four temperament theory. Hippocrates is credited as the first person to define four contrasting styles of behavior. Writing his theory over 2000 years ago, he believed each person had inborn temperaments causing a person to behave in a certain way. Through the ages, the four-category model was adopted by German philosopher Emmanuel Kant, and later still, by the German psychologist, W. Wundt.

In 1928, psychologist William B. Marston, advanced a theory of human behavior in his book, Emotions of Normal People. He believed that human behavior is a function of the environment. It is a learning process dependent on the reaction of others to an individual’s efforts to establish his own personal, characteristic way of behaving. Marston classified behavior into four clusters – Dominance, Inducement of others, Steadiness, and Compliance. He further described these behaviors along two axes: Process Oriented and Product Oriented.

Today, the four quadrant behavior styles continues to remain in prominent use as a tool toward understanding and categorizing behavioral styles. Trainers rely on various four-style behavioral tools for improving interpersonal communication, meeting skills, team building; for conflict resolution, performance appraisals, and time management.

Multi-FormŽ four-style tendencies are:

Transform (Action)
Inform (Interest in people)
Perform (Results)
Conform (Correctness)

The work environment is divided into three main categories (Interaction with people, project completion, and decision-making) and mapped these areas of the work environment to our four styles. The respondent is able to compare himself/herself within a consistent continuum.

Our investigation into the research of behavioral styles evolved from Marston’s work. In particular, we worked to remove the “leaders must be D-I” bias from existing measurement instruments. In addition, each trait is measured as a continuum from “T” to “C”.

For example ... Category: Interacting with People

                                T               I              P               C
Conflict
:                   fight              sell           mediate          respect
Emotional state:     positive        optimistic     even keel         skeptical

By understanding Multi-FormŽ behavioral styles, individuals can increase their awareness of their own prevailing behavioral style and be better equipped to spot the “tip-off behaviors” of others. The MTQ provides a reliable indicator of people’s tendency to behave in a certain way depending on the situation. The questionnaire is designed to take a “quick pulse” of  tendencies. The results can be used to increase objectivity toward identifying productive ways of relating to others, working on projects or tasks, and decision-making.

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      For further information:   Contact us

         CooperComm, Inc.
         16457 Wilson Farm
         Chesterfield (St. Louis)
         Missouri 63005-4525
         USA
         (636) 537-1100 (tel/fax)

       This page was last updated on September 01, 2005.
       Š CooperComm, Inc., 2005.