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Bodybusiness
The Sender’s and Receiver’s Guide
to Nonverbal Communications
by Ken Cooper
AMACOM, 216 pages.
Kroppsspraket – din Genvag
till Framgang, Liber.
Comunicacion No Verbal para
Ejecutivos, Interamericana. |
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Understanding Bodybusiness
with Ken Cooper
TDM/McGraw-Hill Management Development Series audio, 50
minutes. |
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Bodybusiness
with Ken Cooper
The International Program Source videos, 50 & 30
minutes. |
book reviews
Profitable Reading:
“Dr. Cooper applies the results of NVC research directly to the world of
business.”
– Young Presidents Org. |
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“Cooper is in
the forefront of research into what is called ‘nonverbal communication.’”
– Executive Review |
“Another book on body language (and other nonverbal cues), useful because of
its systematic presen- tation and conversational style ... Recommended for
libraries.”
– Library Journal |
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“... a pleasure to read. A reader gains knowledge that can be applied almost
anywhere. Recommended to anyone wanting to be sure his message is really understood.”
– SSC Booknews |
overview
Research indicates that more than ninety percent of our
attitudes are communicated nonverbally. And while many of us are aware of nonverbal
signals, we often do not make conscious use of this valuable information, or we misread
what we see through a “one sign means something” approach.
In Bodybusiness, Dr. Ken Cooper presents his
original, copyrighted “Bodybusiness Scans” that provide a reliable, correlated
method of reading nonverbals. Ken’s techniques have been used by salespeople,
managers, executive, spokespeople and U.S. Senate and House candidates to develop their
personal image and style.
This highly entertaining and educational program:
(1) Teaches how to reliably
“read” nonverbal signals in others. The unique Bodybusiness Scans are reliable
because they require more than one signal to confirm a message.
(2) Helps you understand and improve your
own body language. There are unconscious signals that have a direct effect on the people
you deal with. By being more aware of this you can communicate more effectively or
persuasively.
Topics covered include:
The Body Position Scan.
The Body Movement Scan.
The “eye break”
greeting technique for a better first impression.
When you’re
“losing” someone and how to get them back.
How to eliminate personal
nonverbal negatives.
Using nonverbal “traffic signals” when talking to someone.
Special techniques for
presentations, interviewing, management
and sales.
Personal applications such a
dating, parenting, politics.
table of contents
1: NONVERBAL COMMUNICATION AND BUSINESS
Communications Basics/The Checklist Approach/NVC in Business
2: RELATIVE BODY LOCATION
Territorial Space/Height Might/Tread Spread/Size Prize/Seating Dynamics/Office
Etiquette
3: INDICATORS
Duration of Indicators/Personal Indicators/Shared Indicators/Public Indicators
4: BODY MOVEMENTS
Center/Head/Posture/Hands/Legs
5: INTERPRETING GESTURES
Standard Gestures/Touching/Anticipation/Stress/Skepticism/Nervousness/
Self-Assurance and Superiority/Insults and Anger
6: NVC IN THE OFFICE
The Elevator Syndrome/Greeting Behavior/Conversation/Instructing and
Presenting/Offices and Meeting Rooms
7: NVC AND SOCIAL BUSINESS
Courtship Behavior/Travel NVC/Restaurant NVC/Shopping NVC
8: DEVELOPING AN EFFECTIVE VOICE
Voice Control/Voice Codes/Qualities of Voice/Voice-Quality Combinations/
Building Your Voice
9: POLITICS AND IMAGE
The 1960 Kennedy-Nixon Debate/The 1976 Carter-Ford Debates/Building a Successful
Image
SELECTED BIBLIOGRAPHY
INDEX |
